WHY INCLUDE SOCIAL MEDIA IN YOUR MARKETING STRATEGY?

Social media marketing is a necessity for funeral homes.  Creating relationships is at the very heart of the funeral profession, and an excellent social media strategy will accomplish that endeavor.  Your community should have the opportunity to get to know you before they need you.  

 

Consider that there are now over 5.17 billion active social media users across the globe.  The average daily time spent on Facebook by adults in the United States is 31 minutes per day, and 33 minutes on Instagram. Seven in ten Facebook users report that they visit the site several times per day. 

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If you’re not taking advantage of social media within your marketing strategy, you’re missing out on a fast, relatively inexpensive, and effective way to reach the families in your service area.  Social media marketing creates familiarity with your name. 

 

Social media is very effective at generating leads for pre-need.  Research shows that one of Facebook’s fastest growing demographics is the 65 and older age group.

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One funeral home in each service area will dominate social media.  Let's make it yours!